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Here, the best toners for blonde hair — including masks, sprays, drops, treatments and conditioners — that help tame brassy blonde shades at affordable prices, according to hair color experts and enthusiastic online reviews. The toners that hairstylists use in salons are usually demi-permanent formulas that involve a developer (aka hydrogen peroxide) to slightly lift the hair cuticle to deposit color pigments. At-home toning products (like purple shampoos or masks) tend to just sit on the surface of your hair and deposit just enough pigment to offset some of the brassiness that may have crept in.
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What Is Hair Toner?
This Joico conditioner's tone-correcting blue pigments attach to hair fibers to neutralize brassy tones. Plus, a powerful peptide complex repairs damage, fights frizz and adds shine. "It leaves hair conditioned and no color residue left behind," shares one Walmart user.
( Are you looking for a significant blonde transformation? Are you looking to do a full head toning?
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Snag this copper-based conditioning toner if your red hair needs extra TLC. This treatment revives shine and the vibrancy of your color as it restores moisture to dry strands. Also known as a gloss, hair toner is a low-maintenance and non-permanent way to boost your hair's color at home. "Think of a gloss as one coat of nail polish—it can be as natural and sheer as you want it to be," she says. Color-depositing conditioner can be another great option for toning the hair, especially this boosting gloss and conditioning treatment from DpHue. It comes in a variety of shades and adds serious hydration to strands that might be damaged due to coloring.
How we choose the best toners for blonde hair
"It’s safe to use and will transform your color to your desired tone," Friedman notes. Hair stylists almost always offer both hair cutting and coloring services, but some specialize in coloring and highlights. Hair professionals will first consider your natural hair color and desired look before determining whether to provide all-over color, balayage, highlights or lowlights. Toners can remove unwanted warm tones, finish off a blonde shade with a fun tone like lilac or rose gold and add sparkle and shine to the overall blonde hair color shade. It's the fine-tuning, finishing touch that transforms the basic into something truly finessed.
What does hair toner do?
“If you’re seeing more orange than pure yellow, purple will not help. The formula helps gently cleanse, neutralize warmth, and enhance shine (hiiii, silk proteins). Just know that this guy comes out of the bottle suuuuper pigmented, so keep it away from your shower curtain (speaking from experience here, folks). Anyone who has ever colored their hair has likely heard about toner before.
Can You Apply Toners at Home?
This one, thanks to its violet pigments, also neutralizes brass and keeps cool blonde, gray, and silver shades bright and brilliant. It’s just as effective as a hydrating treatment, with a formula that contains nourishing ingredients like acai extract and pro-vitamin B5. Bonus points for the addition of sunflower seed extract, which offers UV protection to ward off color fading. Its toning effects are subtle, but considering it’s a multi-purpose product for various shades of blonde and silver, it’s a worthy add to your regular routine. You can have toner tailored to your specific hair color applied by a professional colorist in the salon, but if you don't have the time or the money, you can also try an effective at-home product.
That’s because many hair professionals use it interchangeably with other terms like glazing or hair glossing. Essentially, a toner is a hair color product that contains low or no ammonia, that gently alters the undertone of the hair. These formulas are also defined as demi-permanent or semi-permanent hair color.
Grey Blending.If you aren’t completely grey, toning is a great way to blend your greys with the pigmented hair color that you still have. Toners are sheerer than permanent hair color, so you’ll get a reflective, dimensional grey coverage result instead of a solid hair color look. Double Process Hair Color.If you sport trendy tones like rose gold hair color or pastel pink hair color, you know it takes two steps to get the perfect shade. First your stylist lightens your hair to create a clean “canvas,” then she uses a toner to deposit the desired final shade (or shades). This copper gloss brings that gorgeous red color back to redheads as it nixes any dullness that may have accumulated. An expert-approved fave for brunettes, this mask treatment restores gloss in brown hair and gets rid of any brassiness.
Hair Toners Before & After
To bring it back to the color wheel, toning products with blue pigments are the best option for combatting any icky orange cast plaguing your blonde. This toning deep conditioner from Davines is perfect for those with golden and honey blonde hair colors. "It helps bring back richness to hair color and makes it sparkle in the sunlight," Friedman says.
“They slow down fading which extends the life of color, plus they add in more pigment so the hair stays vibrant and dimensional,” says Perkins. “If you have color-treated hair, a toning shampoo should definitely be in your rotation. This deep conditioner that leaves your hair soft, shiny, and vibrant for 10ish shampoos. It comes in 10 hues (everything from light blonde to jet black) and also has a clear, pigment-free option for straight shine.
When toning your hair at home, Valdes recommends doing a patch test with a small piece of hair to see how it looks when it dries before moving to the rest. “When it comes to at-home products, there's usually either an overload or underload of pigment since it's marketed to a variety of people—it can be very unpredictable for clients,” says Valdes. Additionally, the toner may work differently for people who have highlights.
Dedicated toning treatments tend to provide the most long-lasting results and may provide results for up to three weeks (or longer, depending on your lifestyle and hair routine). Toning shampoos and conditioners, meanwhile, provide subtler results and typically need to be used more frequently—between one and three times per week. Whether you’re going platinum, experimenting with a fantasy shade, or adding highlights to brighten your natural hue, coloring your hair is fun. Even the subtlest change can make a big impact on how you look and how you feel. But to ensure those confidence-boosting results last, you’ll need to take care of your new color.
“[Toners] can essentially neutralize warmth, get rid of any unwanted tones, or enhance anything that needs to be added to it,” says Lorena Valdes, a colorist at Maxine Salon in Chicago. Dori Price has over 15 years of experience researching and writing haircare and hairstyling stories, combining her knowledge with the expertise of top industry professionals such as hairstylists, hair colorists and trichologists. She is an expert in all hair product categories, from shampoos, conditioners, treatments, styling products and tools to hair color, professional services and more.
For example, clients with very long hair at Leffler of Center Stage Designs pay about $10 – $20 more to cover the cost of extra products used. There is no chemical process involved & they can be used in-between salon visits or even at the back wash after a bleach or toning service. Use the intense toners if you need some additional lift even after bleaching. The rules for toning are that is the hair is level 6 or darker, you much use bleach to pre-lighten first.
While typically recommended for blondes wanting to cancel out brassy tones, hair toner can be used on every hair texture and shade. The application process can be done in between full coloring visits at home or in the salon. If you opt for professional hair toning, expect the treatment to cost anywhere from $40 to $200.
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